How do you manage a content writing team?

Managing a whole team of content writers isn’t an easy-breezy walk. Ideally, the content they create should work and help implement a corporate content strategy that, in its turn, ought to drive clients and boost income. How do you achieve that? Here’s our concise list of advice pieces. Develop a content strategy. Before hiring a content team, you should know what they will do and how it will help the project. No one should be left idle. The strategy helps focus on goals (both long- and short-term) and align them with the business plan. Think over the numbers. How many people will you need? What will you do if some of the new hires will turn sour? How many working hours will your content strategy need for implementation? Hiring an inadequate number of people threatens you with overworked staff and productivity decline (or too many idle paid hours). Outline the skillset. Focus on finding specialists who can and will write texts you need (not some random text material on different topics). Find promising candidates. Arrange a test task for them (paid if it’s possible). Define a style guide. If the newcomers don’t have a guide, how will they understand what you want from them? Maintain centralized communication. Who can control texts without a proper messaging tool?

How do you build a content team?

There’s no such thing as a universally ideal content team — small wonder because the types of content are plentiful, and one content’s pro can easily turn out to be another type’s misfit. Nevertheless, here’s our brief list of possible strategy points! 1. Conduct a rigid talent search. If you don’t find the best ones (for they’re mostly overbooked), find the talented ones and teach them. 2. Pay attention to past precedents and weigh their development possibilities. No one wants to get responsible for off-the-wall troublesome choices, so make your own conclusions from the available information, use common sense and best judgments, and invite experts if you don’t feel like one. 3. Formalize the team structure. Someone should keep them all on track and interconnected — even if you’re a pajama party man, think over the business. 4. Hire a top-notch managing editor. Ideally, someone with a critical approach and a low-profile ego. 5. Find the best content strategist. They should be able to look at your business from the eagle's perspective.

How does a content team work?

A content team should be responsible for new content ideas, building a wholesome content strategy, creating quality content, understanding the baselines of SEO, and imagining where and how the content will be distributed.

What is the role of a content strategist?

A content strategist is responsible for planning, outlining, creating, editing, and publishing content — basing their hints and turns on the business needs and objectives. if properly thought over, content entertains, informs, persuades, and engages clients.

What is the role of a content manager?

Content managers establish, promote and maturate the businesses’ online presence in textual and visual form. They also develop content marketing strategies aimed at deeper customer engagement and retention.

What is the purpose of content creation?

The central purpose of content creation for businesses is the systematic and planned creation of useful content that can involve, entertain, inform, and persuade customers, making them stick to the product, preferring it to the competitors.

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How to manage content production with remote teams

A comprehensive guide on how to organize and manage content production when your team is scattered around the globe

klarina

Jan 15 11 min read