Cognito is an amazing technology for developers who are looking to easily add authentication and authorization to their apps. The service provides a fully managed solution for user authentication and authorization, allowing developers to focus on their core product, rather than having to manage authentication and authorization logic themselves. Cognito also supports social sign-in and easy integration with other AWS services, making it an ideal choice for developers. With Cognito, developers can easily add authentication and authorization to their applications, allowing them to focus on their core product. The service is secure, scalable, and reliable, making it an ideal choice for developers looking to add authentication and authorization to their app.