Telecommunications

7 divine devs help California-based tvScientific cut costs by 30%

We needed extra developers to clean off all these bugs so the company could skyrocket.

Conor Macken
Conor Macken Director of Engineering
Daytime-to-hire
1
Devs hired
7
Months working
13

The startup witha golden vision

Matching a legacy medium (television) with modern technology, tvScientific is changing tv advertising while following the golden rule: Trust = Data x Transparency x Control.

Founded by senior executives with experience in digital media, ad tech, and ad verification, the startup was well-equipped to thrive in the space:

We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV-buying and optimization while leveraging massive data.

The need forextra hands

In April 2022, tvScientific raised $20M in series A funding, expanding bandwidth and ramping up productivity. 

With funding secured for development, tvScientific’s devs were focused on forward motion. At the speed they were going, their growth outpaced perfection. They didn’t want to slow down, so they needed a team of reliable devs to clean code and head off any potential bugs.

We moved quickly in the development process. We shipped off rapidly and knew we would confront technical bugs on the way. That’s why we needed extra developers — to clean off all these bugs so the company could skyrocket.

Where the magichappens

California, where tvScientific is based, is one of the most expensive USA areas to hire devs and engineers. That meant tvScientific’s windfall of cash would vanish if they hired locally.

With Silicon-Valley-caliber devs at a 20%-30% cost-savings over locals, Lemon.io offered a perfect solution for the startup.

tvScientific started by hiring 3 Lemon.io engineers, but as they scaled, they realized they needed more hands on deck. So by April 2023, they’d onboarded another 4, making Lemon.io a go-to source for all of tvScientific’s tech hiring needs:

The developers helped us speed up. They quickly learned their part of the app — and we’re grateful for their contribution.

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