Web Development for Startups: The Biggest Challenges

Challenge is opportunity

You probably know that in Chinese, the word “crisis” is spelled in “danger” and “opportunity” characters. We aren’t sure ancient Chinese knew anything about web development, but this is exactly the situation many new businesses find themselves in. There’s always the danger of breaking deadlines, releasing bugged products, losing clients and/or reputation, etc. 

But, there are also lots of opportunities to enhance the work of your web development startup in many ways. Communication with the clients, organizing the pipeline, expanding staff or improving their qualifications – are just some aspects in which you can improve when working on web development projects. 

As if we were an exemplary, user-friendly resource, for the sake of convenience, we’re going to break down web development challenges into the following categories: 

Each category can comprise endless nuances and aspects, but we’ll list the most typical ones. 

And, as a small bonus, we’ll try to figure out whether it’s a good idea for your startup to outsource for web developers, focusing on more creative and marketing-related tasks. 

Let’s roll.

Startup’s internal challenges

Development

Making a website equally functional for multiple browsers

Did you ever find yourself in a situation when you’ve been using a website for years, and then you switched to a different browser and suddenly discovered that it can’t handle, like, 80% of the website’s features and functions you enjoyed?  

Or (everyone loves it) when you browse a website from your smartphone, and it turns out there’s no mobile version, so you have to pinch the screen and scroll it like crazy to view anything?

Ensuring a developed web app or website is equally functional on all popular browsers (and on mobile platforms) can be a pain in the neck. It means additional expenses, layout compatibility issues, fun with HTML/CSS validation, unexpected performance problems, and other enjoyable nuances.  

Website’s security

The number of dangers a website can be exposed to is enormous. Naturally, it’s up to a developer to ensure that all the necessary security measures to protect the site from intruders are taken. Here’s a brief list of some potential concerns web devs must usually take care of:

• XSS attacks, or cross-site scripting. XSS attacks imply injecting malicious pieces of JavaScript code into a web page. When a page like this is run on a user’s computer, it can do all kinds of nasty things, from changing content on the page (e.g. change your recently published scientific article to porn or vice versa) to sending user’s info to the attacker.
  
  To protect a website from XSS, developers use Content Security Policy (or CSP). In short, it’s a set of rules telling your browser what JavaScript it can (or cannot) run, and when.  
• Insufficient measures for storing passwords. To ensure the security of passwords (and other data), devs use different hashing algorithms such as SHA or MD5. 
• Websites allowing users to upload all kinds of files need additional security measures for obvious reasons. If the reasons don’t look too obvious to you, imagine an evil hacker uploading a VIRUS (like in 1980’s movies) masked as a family photo to Facebook, to blow the universe. Yay for Facebook security, because it keeps the world safe even though people keep uploading all kinds of nonsense things to it.  
• Implementing HTTPS protocols to ensure users’ privacy and security.
• Implementing security tools such as Netsparker, OpenVAS, or SecurityHeaders.  

Website scalability and optimization

One of the most difficult things for web developers to manage is the website’s scalability. Simply put, it’s the site’s ability to withstand increased loads. If Elvis somehow returned and started a personal blog, the platform he chose would probably collapse. Just because too many people would simultaneously browse the website to read his posts. 

To manage scalability, the website must be developed in such a way that it’s able to work on multiple servers instead of just one or two. This way, if there is a sudden increase in traffic on the page, the loads can be distributed between multiple servers.  

Optimization, in its turn, directly affects a website’s position in Google ratings. It might look like a good idea to stuff the website with all kinds of widgets and bells and whistles. But, too much inline CSS and JavaScript mean increased load times. And, since, Google likes faster, lighter websites, your cool, super-functional but slooooow website can graze the back in Google search results. 

Website maintenance

Because no one likes to return to the job once completed.

Organization

Exceeding the initial budget in the process of development

Startups with little experience in web development may underestimate the costs needed to build a website. Although it is impossible to calculate the project budget to the last cent from the beginning, sometimes your expenses can go over the top.

Exceeding deadlines

This problem is usually related to scope creeping and big changes to the project made by the client too late in the process. Wishing to please the customer or being unable to reject additional requirements, you risk causing harm to the project.

The lack of staff qualified for the task

As a young company, you probably don’t have enough people yet. Since it is too expensive to employ many in-house specialists, you have to work with the employees and skills that are currently at your disposal. This can cause exhaustion in devs, and training new ones are expensive and takes time.

Challenges posed by clients

To dig deeper into the subject, we discussed web development problems typical for startups with Chetan Saxena, Head of Digital at Digital Success.

Authoritarian attitude

Especially harmful in combination with two common work mentalities: “I know it when I see it” and “I know better.” A client who does not let you do your job and does not know what they want wastes their money, your time, and nerves, and, most likely, won’t be satisfied with the outcome of your work.  

“Sometimes clients have the delusion of knowledge, and they demand things that are not practical or beneficial to the website. As an agency, we try and act as a trusted advisor to our clients, but sometimes, due to client pressure, we “conditionally” give in to the pressure and let the client know it” – Chetan says.

Scope creeping

“Oh, we’ve just remembered we wanted this little tweak.”

“And please add this button, it shouldn’t be difficult.”

“Our website keeps showing this mistake, can take a look? 

The client might honestly think they’re asking for small favors they should not be charged for. Or, this could be their intended behavior. They’re distracting you from the task at hand, putting the whole project at risk, and loading you with additional work for free.

Client expectations and requirements change late in the process

When a new client comes to you with their website idea, they often have little idea of what benefits a website can give them, what functions they want it to have, or what they want it to look like. During the course of the project, as their understanding expands, they start making corrections – sometimes pretty significant ones. 

Chetan shares his story of working with a client like this:

“They suddenly changed their demands on the website’s functionality late

in the process. For slightly bigger projects, we follow Agile, and before the start of a sprint, the development tickets are frozen. But this particular client claimed himself to be technically savvy and always overrode on the estimations, kept changing and re-prioritizing tickets, called the shots on technical guidance (or say misguidance), and got the project off track.”

New requirements build-up because now the client understands the value of the website and what they can accomplish with its help. What was initially supposed to be a simple business card website now turns into an open-source eCommerce platform with a bunch of payment options. 

But the price remains the same. 

Too many decision-makers

Some clients want to control every step of the development process. And they often have bosses who want to control how your client organizes the work process with you. And those bosses have bosses who want to control how the bosses control how your client controls… Well, you got it. And this whole bunch of people need to constantly coordinate their project-related decisions with each other. And these decisions are often contradictory. And… 

This is the development hell. 

Can these problems be avoided?

Usually, it comes with time. Every business learns from its own experience, figures out which tactics work best in the work process or client communication, and develops shortcuts and lifehacks. 

Chetan Saxena suggests that you follow these simple rules: 

• Decide on the preliminary scope of the project and fixate it in the contract. Later, if the client increases their demands or raises expectations, you will have the contract to refer to.
• Keep records of all your meetings with the client, and ensure that the minutes of these meetings are sent to all the participants. 
• Confirm every new step you make on the project with the client.
• Never go cold turkey. Always keep the client updated on the project progress, and keep in touch with them regularly (say, weekly or biweekly).

These simple precautionary measures should be enough to negate the aforementioned problems or alleviate them. 

Should startups outsource web developers?

Yes, although Chetan advises that you are careful when hiring independent contractors: 

“Maybe [hire for – ed.] maintenance and smaller odd jobs, where you have lesser risks (provided you have secured the website and version controlling is there). We are not against freelancers, but they can’t give service assurance, and a one-stop solution to clients as an organization can do. One should weigh the options carefully.”

Indeed, we all know stories about crowdsourcing platforms with unscrupulous freelancers who take prepayment and then disappear without completing the work they were paid for.  

Lemon.io

And this is when a startup like yours could use the help of a platform like us. Hiring from popular crowdsourcing marketplaces can be risky indeed, but with Lemon’s tested devs, there’s nothing for you to be afraid of. 

Each of our developers has been tested for their proficiency, so you can always be sure they know what they’re doing. We know them like the back of our hands (you’ll have to imagine a lemon with hands), and we always find a perfect match to aid you with your projects. 

Contact us, hire from us, and enjoy your experience with us. Web development is not a big challenge if you’ve got Lemon.io on your side!  

Questions left? Dive into our FAQ!

• What challenges stand in front of those wishing to launch their startup's website?

  Generally speaking, a website is now the primary proof of your business validity. That’s why, building a website is one of the most advantageous and gratifying achievements for your startup on its initial stage of development. However, although modern template technologies allow practically everyone to construct a website out of the “building blocks” in some days, there are still a few major obstacles to be met on the way.
  1.Of course, you’ll be resisting a temptation to build up new services, rubrics, and features forever. Nevertheless, it’s essential to stop on some MVP with key features making your website operational. 
  2.Choose design and layout that will make your clients’ experience smooth and efficient.
  3. Onsite copy. If you’re no writer yourself, you’ll have to hire someone with a sharper pen and mind. Of course, you might think that a few simple buttons will do — but think twice. Text and story behind it are now crucial elements of any consumer journey, so if you’ll rob your clients of it, don’t wait for high conversions.
  4. SEO optimization. Your site will have to compete with other sites in the consumer niche — and win the search engine competition, so that more customers came to it. To win the beneficial points from Google robots, you’ll probably need a professional SEO team.
  5.Calls to action and buttons. Make your site interactive unless you want it to be idle.
  

• What are the challenges faced by web developers?

  There are plenty — but we tried to pick out the most crucial ones.
  1. Set the right goals. Clearly stated goals help structure the overall working process and achieve the desired results.
  2. UI/UX design. It’s the essential element of marketing and boosting sales.
  3. Speed. If your web is slow, it will be closed and forgotten in an instant.
  4. Frameworks choice. It can sound easy — nevertheless, many web developers fail to apprehend it on early stages. 
  5. Security guarantees. Make sure the website you’re building is safe and can protect itself against all the major web threats.
  

• What are the main challenges facing a startup today? 

  A smooth sea never makes good sailors — however, it’s always preferable to have it smooth, at least at the beginning of the startup journey. But the world of startups is cruel and violent. Every newcomer struggles to survive and preserve their business. What are the key challenges for startups nowadays? 
  1. Cutthroat competition. It poses one of the biggest challenges for startup businesses. However, the competitive environment keeps startups on their toes and doesn’t let their founders be lazy. Often, startups must punch above their weight to gain attention in the competition clusters.
  2. Unrealistic expectations. If a startup owner sets unrealistic expectations after the initial MVP success, it will break under these expectations. Sustainability is the key here — and it demands constant efforts and realistic aims.
  3. Suitable candidates. Your employees are either a curse or a blessing for the business. Make them a blessing, Birds of a feather flock together — so try to look for talent concentrations and clusters.
  4. Financial management. When your incomes go up, your expenditures won’t remain low either. Taking help from a well-esteemed financial firm can help you manage your finances and not bog down under pressure.
  5. Winning customers’ trust. Customers are your target audience. It’s them who bring you profits and revenues — and if they are satisfied and loyal, it’s much easier to grow.