What are the key Performance Indicators (KPIs) for measuring eCommerce success?
The question is about eCommerce
Answer:
KPIs for this eCommerce business will be measured by the Conversion Rate—the proportion of visitors who actually make a purchase—and the Average Order Value, the amount spent on average per transaction. Marketing efficiency comes from Customer Acquisition Cost and the Lifetime Value of the customer. Key KPIs will also include Cart Abandonment Rates, Website Traffic, and ROI. It would then be monitored in order to extract further strategies that could be helpful in improving business performance in general.
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