About the author

Entrepreneur. And marketer.
In that exact order 🙃
Kseniia Larina’s career is a mix of working on the client side and agency side, hiring and entrepreneurship, B2B and businesses focused on end consumers.
She’s built successful businesses and brands from scratch — and made her fair share of painful mistakes along the way.
All of that allows her to look at business processes — both in her own projects and in others’ — without bias. And it helps you save time, money, and nerves by learning from the mistakes she’s already made, so you don’t have to 🙂

Experience

Kseniia Larina is a 3x founder and ex-CMO with a proven track record of turning ideas into revenue — fast.
At Lemon.io, she led a full rebranding and 10x’ed MRR through organic marketing while keeping the team lean and efficient. As the founder of Short Legs, she built a profitable agency in wartime conditions, hitting $20k+ MRR in 6 months with zero ad spend.