What role does AI play in modern eCommerce strategies?

AI encompasses the very spirit of eCommerce in modern times, making personalization, quality customer service, and operational efficiency possible. The algorithms of AI form the backbone of analysis in consumer behavior and preference for product recommendations that can drive sales upwards and eventually improve customer satisfaction. AI-driven chatbots drive proactive customer service on-the-fly: they answer customer inquiries and help them make purchases. This can be deployed in inventory management, dynamic pricing, and fraud detection to process volumes of information that will help businesses foresee and optimize marketing strategies.