Google Analytics is an incredibly powerful technology that can help developers better understand their users. It provides invaluable insights into user behaviour, allowing developers to make informed decisions and improve their products. With Google Analytics, developers can track user interactions with their websites, apps, and other digital products. It provides detailed reports on user demographics, user journey, and more. Best of all, it’s free and easy to set up and use. Whether you’re just starting out with web development or an experienced developer, Google Analytics is the perfect tool for gaining a deeper understanding of your users and making your product better.