Django REST is a powerful technology that gives developers the ability to quickly build RESTful APIs. Using a straightforward and well-documented structure, it allows developers to create APIs with minimal effort and maximum scalability. It's also incredibly flexible, allowing developers to customize their APIs with ease. With Django REST, developers can quickly build APIs that are secure, reliable, and backed by a powerful database. As an added bonus, Django REST's open-source status means that it's free and easily accessible to all. With Django REST, developers can quickly and easily build powerful APIs that can handle any application.