Wanna peek inside the CTV ad world?

HOW TO TAME THE CTV POWER? ASK TVSCIENTIFIC

tvScientific, a business that sprang from Pasadena-based incubator Idealab on March 30, 2021, has been doing the illumination and scalability job quite well. All founders were senior executives with experience in digital media, ad tech, and ad verification — so their skills came in handy for the new business.

We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data.

Meet tvScientific, the prominent representative of the new generation of CTV advertising!

What are the primary objectives of tvScientific?

Honesty and transparency

Many competitors are purposefully a bit obscure with their data — but marketers should trust the platform they adopt. There is an explicit formula for trust in digital marketing that revolves around massive data, radical transparency, and control: Trust = Data x Transparency x Control.
Measurability

Ideally, the CTV advertising data should be accessible and measurable for all types of users and clients.
Scalability

Thanks to its sophisticated instruments of self-management and scalability, tvScientific helps clients drive their business outcomes, unifying quick media buying, efficient optimization, and precise attribution.
Automation

Thanks to its proprietary automation technology, tvScientific will be able to deliver actionable insights and real-time reports about your CTV campaigns and advertising effects.

Technologies used:

1. Python

2. Django

3. React

The idea. Whom do you need to conquer the CTV screens?

For scaling and implementing improvements, you need to hire the best specialists. As of now, tvScientific has six developers plus an external Q&A. The main stack is built on Python, Django, and React, so the founders knew they would need the relevant specialists very soon.

Later, it turned out that the company urgently needed extra React engineers and at least one Python dev. A Python dev could be Middle and React devs ought to be Seniors — preferably with adtech experience.

tvScientific & Lemon.io

In April 2022, tvScientific raised $ 20 mln in series A funding, realized the need to expand the bandwidth, and started to ramp up its product.

Having gained money for development, the founders of tvScientific started seeking new people.

One day, I listened to the «This week in startups» — and came across a Lemon.io commercial. It ran several times, so the catchy name sprang out when I started hiring.

– Conor Macken

California, where the company is based, is one of the most expensive USA areas to hire tech specialists — small wonder the onsite local developers are pricey. Who wouldn’t like 20-30% cost saving with no quality decline? That’s the option Lemon.io offered.

According to Conor Macken, working with offshore devs is pretty ok when you have an acceptable time overlap. Europe is 8 hours ahead of California. While the US startup owners get the results after the morning coffee, their European employees sleep — happy with completed work.

Previously, tvScientific didn’t work with marketplaces — the startup owners didn’t have any experience with vetting platforms and had no idea they make all the processes so swift.

That’s our first experience — and we were pleased to learn there’re vetting marketplaces that check developers before offering them to entrepreneurs.

– Conor Macken

Usually, offshore hiring can be a bit quankier and slower because of language barriers and possible work ethics/traditions differences.

Luckily, there were no such problems with Lemon.io.

As a result:

1 day for the first perfect developer match

2 devs hired so far, and more are to come

3 months working with Lemon.io and loving it

HEROES OF PYTHON & REACT

According to Conor Macken, Artem Gavrylenko was extremely good right off the gate, very productive, promising, and professional.

Lemon.io Customer Success Lead calls Ömer Selcuk incredible, adding that the client confirmed him right after the call.

The developers handle small and medium-level feature tasks so that the leading tech can devote time to big-scale decisions without distractions.

Both devs quickly learned their part of the app — and the company’s heads are grateful for their contribution.

Hire your tech legend

Meet сhosen оne

Danyl will be an excellent fit if you are looking for a passionate React Native developer. He loves creating well-structured code and improving his skills.

Artem is a well-versed software engineer with experience creating his own GraphQL/REST APIs and different high-performance front-end applications on React.

A strong Python engineer with 4+ years of experience. Ömer builds applications with Django and Flask, highly values code quality, and works with various tools.

Hire his brothers-in-arms

Show me the numbers: Lemon.io stats

809

Developers in total

470

Available developers

313

Senior developers

For $55-60/hour, you can hire proficient Senior or Middle Python/React web developers from Europe or South America at Lemon.io with no pain and sweat

How long did it take for Lemon.io to find devs for TVScientific.com?

One day. On February 15, the Matching Department started working on the vacancy. The next day, they found 2 React developers — one of them was Artem Gavrylenko, who now works for tvScientific. In 3 weeks, he started working for the company.

On May 5, the tvScientific requested one more developer who’d be a Python specialist. On May 23, we introduced Ömer Selcuk, and in 3 days, he had already started working.

How is it going?

«We moved quickly in the development process, and both developers helped us speed up. We shipped off rapidly and knew we would confront technical bugs on the way.

That’s why we needed extra developers — to clean off all these bugs so the company could skyrocket.

The developers handle small and medium-level feature tasks so that our leading tech can devote time to big-scale decisions without distractions. Both devs quickly learned their part of the app — and we’re grateful for their contribution» – Conor Macken.

Hire with Lemon.io & elevate your product to a new level of greatness!

Rigid screening of all the engineers;
Extra swift hiring procedures;
Transparent payments;
Guaranteed replacement in case something goes sour (it seldom does).

ENTER THE LEMONVERSE

What’s inside the black box?