What are the latest trends in Game Monetization strategies?
The Game’s Monetization strategy is centered around in-game purchases, the popularization of Battle Passes, and the integration of subscription models. All the above could be termed as in-purchases of in-game items and could either be cosmetic or power-ups, enhancing an experience without messing with the Game’s Balance.
This introduces Battle Passes with open tiers once challenges are completed to encourage longer engagement. Subscription models—for example, Xbox Game Pass and Apple Arcade—give users access to a library of games for a monthly fee, bringing value to the player and keeping constant, consistent revenue to Developers. Now, that is what we call the big deal: constant generation of revenue while the player is engaged and satisfied.